Now THIS is exciting. SOBBACYCLE is getting ready to open up its new location in Missoula, and it is going all-out to make it happen. If you're not familiar, SOBBACYCLE is a beat-based cycling studio that focuses on giving you the most fun workout set to music, and they'll be joining the lineup of businesses inside the Merc Hotel and opening their doors on October 28th.

So to celebrate, they're partnering up with sixteen different Missoula-based businesses to make their launch week as awesome as it can possibly be. They kick things off on Monday with Drum Coffee and it's founder John Wicks, aka the drummer from Fitz and the Tantrums. Things continue on Tuesday with businesses like Veera Donuts and Montgomery Distillery, then on Wednesday you can get refreshed with a Kindred face mask of the CBD Bar from Greenhouse Farmacy. Thursday, of course, is Halloween, and then on Friday it's the big Grand Opening Party, featuring sales, giveaways, and cocktails.

And, even before launch week happens, SOBBACYCLE will participate in Downtown Ladies Night on Oct. 23rd by hosting a pop-up shop with #GirlGetAfterIt from 5 to 8 PM.

Point is, SOBBACYCLE is ready to be a part of the Missoula community and you're going to want to check out their new spot on Front Street when all this is going down. You can get all the info you need at

SOBBACYCLE Opening Week Image Version

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