Wine

Liquid Planet’s Wine Passport Program: ‘A Journey in Every Sip’
Liquid Planet’s Wine Passport Program: ‘A Journey in Every Sip’
In March 2010, Liquid Planet began a Wine Passport program aimed at getting people excited to try something new. “People traditionally shop for wines by label, by country or by a style they know they like,” says Heather Thuesen, Retail Manager for Liquid Planet. “We wanted them to ‘travel by taste’ instead and reward them for expanding their palates.” Here’s how the program works: You pick up your own Wine Passport punch card at Liquid Planet, and each time you buy a bottle of wine from one of the ten countries (one is listed as “Other”) listed on the passport, you get that country marked off. After filling your passport, Liquid Planet rewards you with a $10 gift card you can use for anything in store. Sweet deal, right?