No matter what downtown bar you frequent in Missoula, you are bound to stumble upon a patron sipping out of a can of PBR, better known to most as Pabst Blue Ribbon. And why is that? Sure, it's cheap. But we've seen cheaper, so it's not the cost that is causing people to choose this drink over the others. It's a very sub-par beer, but many Missoula locals regard it as their signature cultural brew.
Job applicants often have to find creative ways to help their cause. It works the opposite way in the world of high-tech business.
San Francisco-based start-up company Hipster has rolled out an unusual promotion to hire that special someone to take the firm to the next level. It's offering $10,000 and a year's supply of Pabst Blue Ribbon to the lucky soul who it adds to the payroll.